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by edhallen
5048 days ago
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This stuff is hard to get right. I think the answer for most web apps is to shift more towards trigger based emails, and then to measure how particular rules change customer behavior over the next 24 hours, week, 30 days, etc. Rather than an "A/B" test per se, you really need to split customers into 2 groups and intentionally not send an additional email to a group. |
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