[mmahemoff]

In the “good” quadrants are bullshit terms like “Social CRM”, “Social analytics”, and “Social influence ranking”

Would he rather they put one-paragraph labels on each quadrant? Sometimes phrases that sound like MBA buzzwords (and might be MBA buzzwords) are actually useful too.

[sillysaurus]

I think he'd rather Twitter take a firm, unchanging stance as to their policy toward third-party applications built on the Twitter-as-a-platform concept. The buzzword-filled doublespeak in their blog post serves only one purpose: to intimate change while keeping their future options open. Unfortunately, that makes their policies (current or otherwise) about as firm as a loaf of bread.

[mmahemoff]

If so, he didn't express it that way. It just sounds like an unnecessary sideswipe.

Anyway, I think the matrix does make it more clear than just saying "we don't want 3rd party twitter clients...and some other stuff".

[refulgentis]

The overall issue with the diagram is, not only are they MBA buzzwords, but it's a silly diagram that has no meaning – they're dressing up 'things we don't want you to do anymore' as a technical diagram in a two-dimensional space that makes little to no sense.

[jmduke]

What doesn't make sense about the diagram?

[glesica]

Speaking only for myself, the diagram makes sense, technically speaking, but it is totally unnecessary and adds nothing to my understanding of the article. It's the type of thing I would expect some manager to ask for because there were no pictures on a given page and it needed to be "spiced up".

[brown9-2]

Ok, so what is "Social CRM"?

[mh-]

http://en.wikipedia.org/wiki/Social_CRM

Social CRM (Customer Relationship Management) is use of social media services, techniques and technology to enable organisations to engage with their customers.

Social CRM is often used as a synonym for Social Media Monitoring, where organisations watch services like Facebook, Twitter and LinkedIn for relevant mentions of their product and brand and react accordingly.