Social CRM (Customer Relationship Management) is use of social media services, techniques and technology to enable organisations to engage with their customers.
Social CRM is often used as a synonym for Social Media Monitoring, where organisations watch services like Facebook, Twitter and LinkedIn for relevant mentions of their product and brand and react accordingly.
Social CRM (Customer Relationship Management) is use of social media services, techniques and technology to enable organisations to engage with their customers.
Social CRM is often used as a synonym for Social Media Monitoring, where organisations watch services like Facebook, Twitter and LinkedIn for relevant mentions of their product and brand and react accordingly.