[neom]

You always make great points. For my comments, I was mainly thinking of the <$50k range where I've worked most. I did do a b2g startup that failed in part because the motions are fucking nuts jfc. So to your point: sales motions should differ dramatically based on price point. For enterprise deals ($500k+), strategic outbound still makes perfect sense, tho I'd argue you should prime the market first with a brand awareness campaign.

[Denzel]

Thank you for narrowing your claims, you might want to update your post at the top of the thread to call out your ADV/ACV assumption.

I appreciate all the experience and advice you’re offering on this thread! Take my feedback as a nitpick: as I was reading through your top post, my initial thought was “this isn’t true all the time” because I spent 6 years in 2 separate startups with significant and successful outbound sales where our ADV > $100k.

One company stayed private and profitable while driving revenue north of $80M/yr; and the other company sold enough long-term enterprise contracts to be acquired by a bigger $B company.

Context is king.