[lurk2]

I think that most marketers are aware that controlling your own mailing list is important; this is why so many of them post on every platform, have podcasts, and try to get you to sign up for their newsletter.

The issue with federated projects is that they lack the content to attract users and they lack the users to generate content.

[rglullis]

> The issue with federated projects is that they lack the content to attract users and they lack the users to generate content.

This is why I wrote "it depends on companies and marketers realizing that they need to be proactive about it".

It costs next to nothing to set up a server and configure a bot that mirrors your twitter posts to the Fediverse. If they done just that, they'd be solving their end of the chicken-and-egg problem, and all they would need then is some patience and treat it as a Pascal Wager, where every round of "Here's something stupid that Musk did today" would be a change for them to convert the users to their preferred network, or to just maintain the status quo.

[lurk2]

I think you’re overestimating how many of these promoters could figure out how to set up a server by themselves. Most of the ones who can will just stick with the proven technology (email).

I want the technology to work out, I just don’t see it happening anytime soon. Think of Linux and Firefox; both have been best in category products for years, but neither one has an appreciable market share.

[rglullis]

> how many of these promoters could figure out how to set up a server by themselves

I am not talking about setting up a server by themselves. Managed hosting is a thing. People can get their own media presence without any technical expertise for less than $40/year. (https://communick.com/services/takahe) I am just talking about getting them being curious enough to find a service provider that can do it for them.