[rglullis]

> The issue with federated projects is that they lack the content to attract users and they lack the users to generate content.

This is why I wrote "it depends on companies and marketers realizing that they need to be proactive about it".

It costs next to nothing to set up a server and configure a bot that mirrors your twitter posts to the Fediverse. If they done just that, they'd be solving their end of the chicken-and-egg problem, and all they would need then is some patience and treat it as a Pascal Wager, where every round of "Here's something stupid that Musk did today" would be a change for them to convert the users to their preferred network, or to just maintain the status quo.

[lurk2]

I think you’re overestimating how many of these promoters could figure out how to set up a server by themselves. Most of the ones who can will just stick with the proven technology (email).

I want the technology to work out, I just don’t see it happening anytime soon. Think of Linux and Firefox; both have been best in category products for years, but neither one has an appreciable market share.

[rglullis]

> how many of these promoters could figure out how to set up a server by themselves

I am not talking about setting up a server by themselves. Managed hosting is a thing. People can get their own media presence without any technical expertise for less than $40/year. (https://communick.com/services/takahe) I am just talking about getting them being curious enough to find a service provider that can do it for them.