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by mathgeek 413 days ago
> Eventually, humans are going to get used to the constant spam and start mentally tuning out these hyper personalized initiatives.

Maybe I just live in a bubble, but don’t most people already tune out ads and marketing emails while online?

3 comments

People click ads in Google search results all the time.
Most people do that except in the rare instance where they find a product that really satisfies their needs. But farming those rare instances is precisely the goal of outbound marketing. You had a meeting just yesterday about how it'll take 9 months to staff up a team that can foobar your widgets, and sitting in your inbox there's an email from someone who says they can start foobaring your widgets next week. The same email went out to a bunch of people who already have a team or don't run widgets, but neither you nor the salesperson cares about them.
> You had a meeting just yesterday about how it'll take 9 months to staff up a team that can foobar your widgets

Who leaves that meeting and starts searching for a solution in their spam email?

The ads are kind of sneaky these days. It’ll be in the form of astroturfing, paying influencers to shill stuff, using bots to downvote negative reviews, etc.