You will notice at Grand Slam tennis matches the first thing the winner does — even before walking out for the interview — is put on the watch made by their sponsor.
Right, again my point is, if you're charging 500k for a watch, isn't the market for that watch relatively small (people who have the money + people who care about the watch?) Or are they actually selling, say, a thousand of them?
As I'm saying this, I realize selling a thousand of them probably isn't a crazy volume.