[magicalhippo]

> primarily used by wealthy individuals, elite athletes, and Hollywood stars

I'm assuming the two latter categories are sponsored to get the first category to buy?

I just know these brands from F1 where the drivers are sponsored, which is very obvious from the way they wear them.

[bookofjoe]

You will notice at Grand Slam tennis matches the first thing the winner does — even before walking out for the interview — is put on the watch made by their sponsor.