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by legitster 436 days ago
Even setting aside the political stuff, this thing was 3 years late to the market. There are very few reasons you would want one of these over a Rivian outside of aesthetics, and it was a divisive aesthetic from the beginning.
3 comments

Agreed. From the looks of it as someone who doesn't follow the automotive space too closely: Tesla unveiled it before any/most companies mentioned the idea, and shipped after most/all others had already. So, they got people riled up to buy an electric pickup, then sent them all to the competitors.

(And then shipped a pile of recalled garbage)

Also the price went up by over 50%, and the initial reports of issues with car washes or rain along with the resale penalty were not exactly what buyers want to hear when they’re looking at a six figure vehicle purchase.
I like the look on people's faces when I tell them the fleet is rusting. "But it's stainless steel" they say. Still rusts if you try hard enough. It's hard to believe I thought I might want one all those years ago...
It looks like a cheap mock-up for a sci-fi movie --- with quality, reliability and usability to match. It's a truck that just can't do what a truck is supposed to do.
It solved a bunch of problems absolutely nobody asked for, nor cared about. Bulletproof paneling? I mean you can’t make this stuff up. The sharp edges were idiotic. It was absolute hubris over good engineering.

They should’ve done what ford did. Make it just a regular damn pick up truck, no need for bulletproof nonsense. And it would’ve sold like hot cakes.

> And it would’ve sold like hot cakes.

I still don’t think it would have. It’s useless for anyone who’s pretending they might haul stuff. It’s worse than useless off road. And it’s too small to appeal to the dudes who buy dualies to take their kids to elementary school.

Your first sentence is 100% dead on, except that it also completely failed to solve any of the problems people actually have (or, at least, problems they think they have).

Well there are a lot of people that buy pickup trucks in America that aren’t in trades, etc.

Ford’s F150 Lightning had a 2 year wait list. So there definitely was a market.

I’m not one of these people but just in my circles I had a neighbor who’s a lawyer who considered one, and another that’s a marketing exec.

And another friend who’s in IT pre-ordered a cyber truck.

Sure, but that’s what I’m saying: even for the people who buy trucks basically as status symbols, it’s a crappy truck.

There’s just no use case, IMO, where it sells to anyone who isn’t fully into what Elon was or currently is, or who didn’t buy the bullshit (self-driving, etc).

The F150 was the perfect electric truck - it can do real pickup things, but it also hits all the sweet spots for people who want a truck but don’t really need one (and who are willing to spend the premium).