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by zonkerdonker
437 days ago
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Extortion, essentially. Honey will actually give users the largest available discount if the retailer doesn't buy into the affiliate program (i.e. the retailer loses money). If they do agree, then the retailer can limit the coupons and discount code shown to customers through Honey. |
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E.G. if the retailer normally pays at 300 bps to their affiliates for a particular transaction, Honey may only get 100 or 50 bps.
It's a choice between e.g. Honey giving every customer of vendor X a voucher code from a particularly valuable influencer in X's niche, which gives 30% off on first orders, versus giving them a 20% discount and taking 1.5% for itself.
This is a great deal for the retailer, they go from -30% to -21.5%, it's a great deal for Honey because that kind of money on millions of transaction is a lot of money, and it's a great deal for users, as Honey wouldn't even exist without this scheme, and they'd get 0% off instead of 20.