|
|
|
|
|
by miki123211
437 days ago
|
|
And there's presumably also a profit-sharing agreement. E.G. if the retailer normally pays at 300 bps to their affiliates for a particular transaction, Honey may only get 100 or 50 bps. It's a choice between e.g. Honey giving every customer of vendor X a voucher code from a particularly valuable influencer in X's niche, which gives 30% off on first orders, versus giving them a 20% discount and taking 1.5% for itself. This is a great deal for the retailer, they go from -30% to -21.5%, it's a great deal for Honey because that kind of money on millions of transaction is a lot of money, and it's a great deal for users, as Honey wouldn't even exist without this scheme, and they'd get 0% off instead of 20. |
|