[tiffanyh]

Understand what business you’re really in.

Hint: it’s not e-signature / pdf contracts.

DocuSign is in the trust business.

They have spent massive marketing dollars to create a trusted brand. They have even gone to court and won cases creating legal precedent their software can be trusted in contract law.

If your a CFO or company legal department, are your really going to use another service just because it saves you $2-3 per month … but from an unknown company?

(I’m not hating on the product. Just pointing out the dynamics at play)

[Valodim]

Absolutely this. This is a business of trust, which means you need certifications, marketing presence, squeaky clean legal documents, and brand recognition before you get anywhere with your customers.

That doesn't mean it's impossible to do, but recognize that technical features that are fun to build are maybe 20% of that journey.

Source: been there, done that