[edavison1]

The idea that arts criticism is somehow 'guerilla marketing' is such a deeply cynical, HN brain take. Of course the people who make things want to get the word out about what they're doing. But The New Yorker doesn't collude with PR agencies to promote things. It's news when people make new things; that's literally the whole idea in coverage of the arts. Is it really your position that when a movie, game or book is reviewed in The New Yorker it's because some PR person told them to? Chris Bryd is a well-respected games journalist, not some industry shill. He's probably wanted to write about this topic for years, and the forthcoming game is part of what makes the profile newsworthy right now.

Anyway if you believe arts criticism is 'quite gross' and want it banned, what does that world look like? Should people who make things not be allowed to tell publications about it? Will there be a cone of silence around new games?

[ajkjk]

You misunderstand. I'm not being cynical: it really actually does work this way. I'm describing a thing that I have seen happen from the inside.

Paul Graham wrote about it here: https://www.paulgraham.com/submarine.html

[edavison1]

I get your view, read the essay years ago and we agree on the facts. I'm a journalist who gets 5-10 PR junk PR pitches a day. I don’t pitch stories from PR hacks--I pitch and write about the stuff I think is interesting and important. If I got an awesome pitch from a PR person tomorrow about something like that, why wouldn't I pursue the story?

I fully acknowledge the PR industry exists but to suggest that coverage of a beloved indie game creator by one of my industry's most respected reporters is somehow paid off or inauthentic because PR exists is such a leap. As I said earlier he's probably been trying to write about the Stanley Parable for years.

I also have firsthand experience of people I know at startups believing that their PR firm 'bought' them coverage. But if you read Paul's essay again he's careful to acknowledge that the service good PR firms are able to provide is that they can connect with journalists for stories not because of some shady undisclosed loyalty but because the PR people bring them interesting topics.