[edavison1]

I get your view, read the essay years ago and we agree on the facts. I'm a journalist who gets 5-10 PR junk PR pitches a day. I don’t pitch stories from PR hacks--I pitch and write about the stuff I think is interesting and important. If I got an awesome pitch from a PR person tomorrow about something like that, why wouldn't I pursue the story?

I fully acknowledge the PR industry exists but to suggest that coverage of a beloved indie game creator by one of my industry's most respected reporters is somehow paid off or inauthentic because PR exists is such a leap. As I said earlier he's probably been trying to write about the Stanley Parable for years.

I also have firsthand experience of people I know at startups believing that their PR firm 'bought' them coverage. But if you read Paul's essay again he's careful to acknowledge that the service good PR firms are able to provide is that they can connect with journalists for stories not because of some shady undisclosed loyalty but because the PR people bring them interesting topics.