[smaudet]

I was legitimately surprised last time I went to a UK McDonalds, it was like they actually served food.

That is not the experience in other countries though, even in the US it is a pretty consistently shitty experience...

[an_aparallel]

Problem is, its price goes up, while its quality stays "OK"... At that point you might as well eat somewhere that serves better food for a few more $

[astrange]

The price hasn't gone up much in the US, but they did shift all the coupons to the app, which means you're missing out on huge deals if you don't use it. It's like 50% off once a day iirc.

[smaudet]

I agree with you.

But half of relevancy is branding, the other half is delivering. McD has advertising dollars still (also they own other successful franchises such as Chipotle), and in some places in the world it's not crap. It's just another over-priced food chain with some weird marketing attached.

[_dark_matter_]

They haven't owned any part of Chipotle since 2006 [0].

[0] https://finance.yahoo.com/news/mcdonalds-once-owned-90-chipo...