[smaudet]

I agree with you.

But half of relevancy is branding, the other half is delivering. McD has advertising dollars still (also they own other successful franchises such as Chipotle), and in some places in the world it's not crap. It's just another over-priced food chain with some weird marketing attached.

[_dark_matter_]

They haven't owned any part of Chipotle since 2006 [0].

[0] https://finance.yahoo.com/news/mcdonalds-once-owned-90-chipo...