[echelon]

> I’m frustrated that society has no way to compensate people that do creative work for a living other than the same mechanism that virii like this extract money from other people’s work using a paper turnstile and heavy penalties for violations.

Steam, YouTube, Instagram, Patreon, BandCamp, commissions... The creator economy is booming and is on the rise. I've seen some metrics say it's got a 40% CAGR.

MrBeast, PsychicPebbles, VivziePop, Joel Haver - all made brands for themselves. The currency is personal brand. Most of the creators I follow these days are indies, not big studios.

But even excepting that, you can always work for a big studio if you're not interested in the additional headache of working for yourself and building a personal brand. Gaming, film, and music are huge and there are companies hiring in these spaces.

[chefandy]

You’re conflating “content creators you’re aware of” and the entire collection of industries that comprise commercial art. Indeed, the search engine optimizing celebrity influencer content creation market is booming— a lot of it either being backed by legacy media, re-using other people’s content directly, or being better at marketing AI knockoffs of other people’s content than the original creators. Do you think that any of those content creators hesitate for a second to use copyright protections against someone gaining popularity using their scripts/footage/audio, etc to make the same kind of content? Beyond that, most commercial art isn’t feasible to sell in those mediums. The people benefiting from this is so infinitesimally small compared to and not representative of the many commercial art markets at large— everything from concept artists to graphic designers to dancers— that it’s entirely forgivable to exclude it from analysis altogether, let alone basing your analysis on it. You might as well deem someone with a gunshot wound perfectly healthy based entirely on their hair.

The other direct-sell platforms you referenced have already been flooded by people bulk-creating AI knock-offs. The giant slop hose has already won the race to the bottom making it nearly impossible for people that aren’t already established to get started. It’s most obvious in stock photo markets, but in music, some of the creation tools specifically advertise generating output to avoid triggering copyright scanners.

And no, you can’t just go grab a job at the big studios because a) a lot of them are using, or assuming they’ll soon be able to effectively use, the same AI tools that everyone else is based in other peoples labor and eliminating FTEs, b) since so many commercial artists have been displaced by tech companies essentially selling their work, everybody— including former freelancers and indies— is shooting for the same dwindling set of jobs, and c) nobody in those industries is leaving their jobs because they know it might be the end of their career if they do.

I don’t expect you to understand the markets outside of your area of expertise, but I would appreciate your being less patronizing while you attempt to explain my career to me.

[dbspin]

'MrBeast' please don't compare this nonsense to creativity. He's a business man, and an extremely dishonest one [https://www.youtube.com/watch?v=dslLBsHkVzE]. A genius at 'optimising' 'content' for 'the algorithm'. The man has not one creative or artistic bone in his body.

It's enormously disingenuous to compare the rise of hucksters like this to artists or creative professionals.

Further - gaming has just seen the greatest layoffs in history, as all the major studios and publishers attempt to reduce costs and leverage 'AI', since the games as a service model is winner takes all. Independent film is all but dead since the franchise film has taken the box office. And music, are you kidding? Spotify has so cucked musicians that it's actively replacing them with AI generated mush, trained on their work, and the economic disparity is so great there's nothing they can do about it - https://www.fastcompany.com/91170296/spotify-ai-music

[chefandy]

Additionally, Mr. Beast and other “content creators” are really just the face of small-to-medium-sized companies with brands established in much lower-competition markets with much lower standards and almost certainly could not recreate that success today as indie YouTubers, etc. Beast had over 250 employees as of a 2023 interview with a former employee. At one point I saw more 3D generalist ads for positions in his thumbnails department than from most huge studios, and they’re not looking for one-off work from freelancers— they’ve got an established 3D pipeline set up and they’re looking for full time staff that have experience with it. For THUMBNAILS. So now, when you’re starting out, you’re competing for search results space and recommendations with corporate, or legacy-media-backed marketing agencies presenting themselves as independent creators. Good. Fucking. Luck.

The only naive “Kumbaya, my lord” perspective around here is that the current “creative” tooling the corporate tech sector is building is positive for humanity’s creative landscape, and they didn’t just take what used to be the largest and healthiest independent creative marketplace humanity has ever experienced and hand it directly to corporate entities and low-effort, low-value bullshit “content” hucksters.

[doawoo]

> all made brands for themselves

Ah there's the magic word! You shouldn't have to be a "brand"... the people you listed are not who I would call "independent".

Capitalism is the root of evil to all this. Sorry.

[echelon]

Every single indie band I like is a brand.

Pardon my French, but get the stick out of your eye and lighten up a little bit about this.

Not everything should be "kumbaya, my lord" neighborhood arts and crafts, string beads, hillbilly woodworking, or stay at home mom Etsy finds. You can enjoy things that have their own distinctive brand identity. Where the artist becomes inseparable from the art.

Web comics, their own brands. Fan fiction authors, their own brands and followings. YouTubers and Twitch streamers, even the smallest of the small - duh. Brand. Bloggers. Columnists. Photographers. Even illustrators have their own brands. They don't want to be generic fungible goods. They want to be unique. That's what it is to be an artist and the name of the artist carries recognition, accolade, and following.

So sorry there's an element of marketing and self promotion involved, but that's the name of the business for everyone. If you don't like it, you can work for somebody else and follow their brand guidelines and direction.

[ToucanLoucan]

> Every single indie band I like is a brand.

because they have to be.

> Not everything should be "kumbaya, my lord" neighborhood arts and crafts, string beads, hillbilly woodworking, or stay at home mom Etsy finds.

False dichotomy.

The commenter is not bemoaning that it is impossible to make a living as a creative (though it is difficult); they are bemoaning that the mechanisms of enforcing, in law, that what is yours is yours requires a substantial amount of capital and legal expertise. If Ubisoft, for example, were to steal the IP of an indie developer and integrate it into their own game, is there a realistic path for that developer to take to get the dividends of their creation from Ubisoft? Yes, technically. But how much money, time, and work will it take? And how can it possibly be fair, when Ubisoft has an entire legal division at their disposal who's job it is to make sure they don't have to pay, and the indie developer has to take time away from their job to do all of the same things?

[chefandy]

Reasoning about the universe of commercial art based solely on the tiny consumer-facing facade doesn’t work. It’s even more detached than speaking confidently about restaurant management because you go out to eat a lot. At least 90% of the moving parts are totally invisible to the consumer. The markets for indie bands, fan art commission artists, product photographers, architecture photographers, VFX artists, comedy writers, 2D animators, beachside caricature artists, branding and identity designers, textile designers, industrial designers, technical artists, industrial jewelry designers, independent jewelry artists, live TV producers, motion designers, and fine art painters, just to name a few, share many challenges, but are far too different from each other to fall under your sweeping generalizations based entirely on your assumptions about the tiny slice of it that you see. Like most “common sense” oversimplified understandings of complex problems, the simplicity you see in this topic is rooted in your lack of understanding and knowledge rather than some unique ability to find a simple solutions to complex problems.