[dbspin]

'MrBeast' please don't compare this nonsense to creativity. He's a business man, and an extremely dishonest one [https://www.youtube.com/watch?v=dslLBsHkVzE]. A genius at 'optimising' 'content' for 'the algorithm'. The man has not one creative or artistic bone in his body.

It's enormously disingenuous to compare the rise of hucksters like this to artists or creative professionals.

Further - gaming has just seen the greatest layoffs in history, as all the major studios and publishers attempt to reduce costs and leverage 'AI', since the games as a service model is winner takes all. Independent film is all but dead since the franchise film has taken the box office. And music, are you kidding? Spotify has so cucked musicians that it's actively replacing them with AI generated mush, trained on their work, and the economic disparity is so great there's nothing they can do about it - https://www.fastcompany.com/91170296/spotify-ai-music

[chefandy]

Additionally, Mr. Beast and other “content creators” are really just the face of small-to-medium-sized companies with brands established in much lower-competition markets with much lower standards and almost certainly could not recreate that success today as indie YouTubers, etc. Beast had over 250 employees as of a 2023 interview with a former employee. At one point I saw more 3D generalist ads for positions in his thumbnails department than from most huge studios, and they’re not looking for one-off work from freelancers— they’ve got an established 3D pipeline set up and they’re looking for full time staff that have experience with it. For THUMBNAILS. So now, when you’re starting out, you’re competing for search results space and recommendations with corporate, or legacy-media-backed marketing agencies presenting themselves as independent creators. Good. Fucking. Luck.

The only naive “Kumbaya, my lord” perspective around here is that the current “creative” tooling the corporate tech sector is building is positive for humanity’s creative landscape, and they didn’t just take what used to be the largest and healthiest independent creative marketplace humanity has ever experienced and hand it directly to corporate entities and low-effort, low-value bullshit “content” hucksters.