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by web007
493 days ago
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Every time you get one of those surveys rank them at zero, then add "Net Promoter Score is a flawed vanity metric and shouldn't be used for business purposes" in the comment box. Sometimes I link the Wikipedia NPS "Criticism" section as well. Most places don't care about the results from an actual customer service perspective. The above gets crickets, not even an auto responder. For companies that do care (tiny startups, mostly) I've gotten IMMEDIATE personal email responses from CEOs and founders asking what they can fix for a zero NPS. That's a great place to link the criticism section if not done previously, and to provide useful, raw feedback on what you love/hate about their products. |
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