[ninininino]

For people in their early 20s to mid 30s in the NYC area, I'm starting to see mass adoption of an app called Partiful for managing social invites and events, it has a lot of nice features for sending invites, RSVP management, sending text blasts out to attendees (you can schedule reminders the day before or whatever).

[Reason077]

In fact, Apple Invites appears to be a direct response to the popularity of Partiful.

[surfpel]

My first thought. I’m surprised it’s not everyone’s first thought. Everyone in the bay that I know uses that for parties. Clearly every tech company is aware off the ubiquity of that app at least

[ghaff]

And in the Northeast, this is the first time I've even heard of it. (Though I doubt I'm the target market.)

[RRL]

Yeah, this is straight up f.lux 2.0 where Apple saw an idea take off, and unlike 'Nightshift' where they connected it to their new 'Health' product to stimulate Apple Watch purchases, they connected Apple Invites to social behaviors to stimulate iMessage and iCloud adoption and revenues.

[Analemma_]

My social group also uses Partiful. It works great, but it's a little worrying that it's so useful while being free: I can't see how this possibly could make money, so I assume the enshittification is coming any second now.

[kyletns]

Literally they just need to add ticketing with a small fee. They are sitting on a huge revenue stream they just haven't need to roll out yet.

[cozzyd]

I can't imagine something like this is expensive to host, minus perhaps the text messages. But presumably they could charge for those (and make a little off the top).

[bobbylarrybobby]

My guess: certain features will just become pro-only

[wenc]

Partiful works but to me it lacks polish. It feels like MySpace when FB first came out.

[npinsker]

I'm curious in what way you think so? It's both attractive and easy to use for me.

[wenc]

There’s no right or wrong answer but as someone who used to work in publishing, the typeface seems contrived to be amateurish. I wonder if it’s supposed to evoke a more “authentic” unpolished feel? (YouTubers actually find too much polish reduces engagement among younger people)

The pictures are also a bit amateurish but this is more a function of the inviter. On other platforms much of the design choices are made for you so there’s a lower bar but for me, partiful seems to want to hit the kind of “having street cred” aesthetic.

This is a typical partiful aesthetic.

https://images.app.goo.gl/ufJafvhXoBtaF6QE8