[Reason077]

In fact, Apple Invites appears to be a direct response to the popularity of Partiful.

[surfpel]

My first thought. I’m surprised it’s not everyone’s first thought. Everyone in the bay that I know uses that for parties. Clearly every tech company is aware off the ubiquity of that app at least

[ghaff]

And in the Northeast, this is the first time I've even heard of it. (Though I doubt I'm the target market.)

[RRL]

Yeah, this is straight up f.lux 2.0 where Apple saw an idea take off, and unlike 'Nightshift' where they connected it to their new 'Health' product to stimulate Apple Watch purchases, they connected Apple Invites to social behaviors to stimulate iMessage and iCloud adoption and revenues.