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by adam_arthur 503 days ago
I seriously doubt Apple would move to Bing by default, even if there were some short term monetary gain. Using a subpar/cluttered search interface is so far off from their brand image.

I find it 10x more likely Apple would suddenly find the motivation to make their own search engine if forced to end their deal with Google.

(They say they wouldn't under any circumstance, but seems to be posturing to me)

Regardless, it's clear getting paid Billions to give people the default they'd choose anyway is a good deal for them.

I wonder who at Google negotiated this, because the terms seem very bad for them. They only make sense if the premise was to prevent Apple from starting a competitor
2 comments
SoKamil 503 days ago
> I seriously doubt Apple would move to Bing by default, even if there were some short term monetary gain. Using a subpar/cluttered search interface is so far off from their brand image.

> I find it 10x more likely Apple would suddenly find the motivation to make their own search engine if forced to end their deal with Google.

I find it 10x more likely that in such case they would use white label Bing and do front-end on their own.

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adam_arthur 503 days ago
Why would Apple be allowed to partner with Microsoft, which is even larger than Google?
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TimTheTinker 503 days ago
> I find it 10x more likely Apple would suddenly find the motivation to make their own search engine if forced to end their deal with Google.

I think that could only work if someone successfully makes the case internally that an Apple search engine built in to Safari (not as a first-class web app) would boost the Apple brand and/or Safari market share enough to justify it. Maybe even offer it as a subscription.

To monetize it with ads would go completely against their DNA -- ad revenue incentivizes companies to violate users' privacy and build a sub-optimal UX. So it would have to be either a subscription or a platform feature.

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ksec 503 days ago
>To monetize it with ads would go completely against their DNA

They already do Ads on Apps Store.

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shepherdjerred 503 days ago
How does Apple make money on Apple Maps without ads?
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scarface_74 503 days ago
It doesn’t need to. It’s a part of the platform. It’s a necessity.

But I’m sure they make some money off of the Uber/Lyft integration

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FateOfNations 503 days ago
The $1199 I paid for my iPhone is how they make money on Apple Maps.
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