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by TimTheTinker 501 days ago
> I find it 10x more likely Apple would suddenly find the motivation to make their own search engine if forced to end their deal with Google.

I think that could only work if someone successfully makes the case internally that an Apple search engine built in to Safari (not as a first-class web app) would boost the Apple brand and/or Safari market share enough to justify it. Maybe even offer it as a subscription.

To monetize it with ads would go completely against their DNA -- ad revenue incentivizes companies to violate users' privacy and build a sub-optimal UX. So it would have to be either a subscription or a platform feature.
2 comments
ksec 501 days ago
>To monetize it with ads would go completely against their DNA

They already do Ads on Apps Store.

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shepherdjerred 501 days ago
How does Apple make money on Apple Maps without ads?
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scarface_74 501 days ago
It doesn’t need to. It’s a part of the platform. It’s a necessity.

But I’m sure they make some money off of the Uber/Lyft integration

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FateOfNations 501 days ago
The $1199 I paid for my iPhone is how they make money on Apple Maps.
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