https://en.wikipedia.org/wiki/Interpellation
(Specifically the top item, "the process by which we encounter a culture's or ideology's values and internalize them").
Edit: Doh! On checking the article, that's even the same link the author embedded!
PHILOSOPHY (of an ideology or discourse) bring into being or give identity to (an individual or category).
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I read it as saying the audience and their reaction to the content is what gives the “creator” their identity.
https://en.wikipedia.org/wiki/Interpellation
(Specifically the top item, "the process by which we encounter a culture's or ideology's values and internalize them").
Edit: Doh! On checking the article, that's even the same link the author embedded!