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Mastodon is on the right track. They’ve been doing so much right, the UX has improved considerably. I think there’s some mainstream appeal, but there are also ecosystem issues that aren’t solved easily, as well as a lack of algorithmic curation, which a lot of people deem very important. |
Twitter ran for enough of its early years without that and it still had "mainstream appeal". (Blogs and RSS for even more years.) I'm happier without algorithmic curation. I think a lot of people over-estimate what algorithmic curation is worth to them. Partly because algorithmic curation is a big business, tied in pretzel knots with advertising, and is marketed by major companies as a huge "improvement" or "user need" (to sell more ads).