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by brookst 557 days ago
If you think Google is in great corporate health and primed for nothing but success, maybe think twice on that.

It is possible that Google maintains current revenue levels. It seems unlikely they will have significant growth unless they fix their culture.

2 comments

So what you're telling me is that I should be listening to you, a random person on the Internet, and expect that one of the most valuable companies in the world with decades of consistent revenue growth, a monopoly in internet search, duopoly in smartphone operating systems/app stores, one of the big 3 social media companies, one of the big 3 cloud compute companies, one of the big 3 AI companies, and the owner of the digital cable TV provider with the highest subscriber count is just going to magically not be successful in the future?

You might as well be telling me that you think that Saudi Aramco is going to go under because they need to fix their "culture."

Culture is not important for their revenue, most of the company is not. The ads business is their cash cow which finances the rest of the company. They can have horrible culture and mismanagement everywhere and revenue will still grow - if they don‘t fuck up their teams working on ads.
Gartner says Google’s share of search will decline by 25% by 2026. [1]

Even assuming the teams working on ads are immune to bad culture, how do they grow revenue when their inventory declines?

Google is facing a substantial crisis, and their culture issues reduce their odds of making the necessary transformations.

1. https://www.gartner.com/en/newsroom/press-releases/2024-02-1...

At this point it's not inconceivable that either the US or the EU will fuck up their ads business out of anti-trust concerns.