[tpetry]

Culture is not important for their revenue, most of the company is not. The ads business is their cash cow which finances the rest of the company. They can have horrible culture and mismanagement everywhere and revenue will still grow - if they don‘t fuck up their teams working on ads.

[brookst]

Gartner says Google’s share of search will decline by 25% by 2026. [1]

Even assuming the teams working on ads are immune to bad culture, how do they grow revenue when their inventory declines?

Google is facing a substantial crisis, and their culture issues reduce their odds of making the necessary transformations.

1. https://www.gartner.com/en/newsroom/press-releases/2024-02-1...

[hnfong]

At this point it's not inconceivable that either the US or the EU will fuck up their ads business out of anti-trust concerns.