[flkiwi]

> Currently, these websites are outliers created by individuals who care deeply about the reader's experience or by companies willing to invest extra effort. We need more of them.

The premise is deeply flawed. Richness is not a sign of care or investment in the reader's experience. Often it's exactly the opposite. Often richness is gaudy and pointless while simplicity makes content clearer and more useful. Maybe this is a great and valuable tool for certain use cases, but the justification here is weak.

[ModernMech]

Yup, the author's website is an example of this. Their flashy graphic that animated while scrolling did nothing for the content. In fact, their font was so small I could not read the text without zooming in, which completely contradicts the whole premise of the piece -- that a lack of "richness" is preventing ideas from being communicated. If richness prevents your ideas from being transmitted outright, then what's the point? If the author had used Markdown their idea would have been better communicated, but I guess that also would have contradicted it.