[ModernMech]

Yup, the author's website is an example of this. Their flashy graphic that animated while scrolling did nothing for the content. In fact, their font was so small I could not read the text without zooming in, which completely contradicts the whole premise of the piece -- that a lack of "richness" is preventing ideas from being communicated. If richness prevents your ideas from being transmitted outright, then what's the point? If the author had used Markdown their idea would have been better communicated, but I guess that also would have contradicted it.