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by Majromax
561 days ago
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I hate to just drop a book recommendation, but Jason Schreier's Play Nice covers the history of Blizzard in comprehensive detail. The overall situation was multifacted, but my takeaway is that Blizzard's recent failures come down to two main themes: * World of Warcraft's success gave the company unrealistic expectations of what a successful "normal" game looked like, and * "When it's ready" covers up the sins of a company that never quite figured out project management. My synthesis is that the combination meant that Blizzard projects needed to promise the moon to be greenlit, but then they immediately blew the initial time and money-budgets with the extensive scope. Activision's influence didn't help, and it imposed a tighter focus on prompt monetary return after Titan's cancellation. That clashed with the long development cycles of even the successful projects. |
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- Youtuber X has a runaway successful video/s.
- Seeing the cashflow from that video, they think "Hey, I could probably duplicate this!"
- When that duplication fails, they decide "You know what, maybe I just need to make a lot of videos"
- When that doesn't bring in the expected income and/or leads to burnout they think "You know what, I think I need some outside help to make me see my blindspots".
And, of course, invariably when that outside help comes in, so does the slop. The outside help does not care about quality, they care about getting money in through the door. That often involves hack and slashing all efforts at quality, shilling out endlessly, and some real questionable decisions when it comes to employment.
Now, of course, the creator is still responsible for what their company becomes. But, money is money and a creator/owner is just more likely to like easymode income (for themselves) vs duplicating the efforts of a prior period.