[braza]

Most of the success cases for Indie Hackers comes from B2C or personal apps usage. Does someone knows great public cases related with B2B?

My impression is that in the B2B sales there’s a huge component in terms of being a corporation to give some sort of credibility.

[mtlynch]

My sense is the opposite. I meet and hear about many more successful B2B founders and a lot more struggling B2C founders.

If you look at who's speaking at conferences or who's appearing on podcasts to talk about their successful business, it's almost always B2B.

Look at the schedule for the last listed Microconf: all B2B.[0] Arvid Kahl's maybe the exception, as he does more B2C stuff now, but he was there presenting about his experience with his B2B SaaS.

[0] https://vault.microconf.com/watch/americas-23

[arvidkahl]

Hey, Podscan is still very much B2B, I just had another Enterprise subscriber a few minutes ago :D

I am actively moving further away from B2C, and even though I have a few individual users, the true power of the business shines with agencies, departments and enterprise companies.

[hermitcrab]

Received wisdom in the indie developer community is that B2B is an easier way to make money than B2C.

Generally, buyers don't know if you are 1 guy in his bedroom or 100 guys in California. In my experience, they also don't care that much as long as they like the product and price (might be different for mission critical software). I am a 1-man band and I have sold software to lots of big and famous companies and organizations.

[mnahkies]

I've been thinking about this a bit, and am also interested in others views of this.

Increasingly I think the way to increase your chances of success is to pick a problem space that applies to both large and small businesses, and forget about the large businesses for a long time.

Small businesses are generally going to be more open to building with you, taking a risk, accepting that you don't yet have SOC2, etc. Often they are in a similar place maturity wise so they are (more likely to be) understanding

I'd love to hear others views on how to approach this though - most of my ideas for side projects are inspired by friction/frustration I'm encountering in the workplace, and therefore b2b. Even with targeting small businesses I'm still uncertain where the bar is, and how to balance financial risk when looking for product market fit in a bootstrapped/side gig fashion.

I don't yet have anything ready to attempt to sell, but I'm thinking entrepreneur meetups or something might be a good route - assuming I've built something that solves an acute problem experienced early in a companies life might be the best way to go

[conception]

I think you should incorporate regardless for b2b but I know a couple of one person corporations that deal with fund accounting tools. It’s a bit niche and the finance tools are few and far between.

[herval]

you probably hear a lot about the B2C ones because they keep blabbing about it (many of the big "indie hackers" are known to lie and pump their numbers). Most B2B businesses a) don't _need_ consumer street cred and b) don't want to attract unnecessary competition. There's tons and tons of very lucrative B2B micro-apps out there - I'd imagine way more than successful B2C.