[hermitcrab]

Received wisdom in the indie developer community is that B2B is an easier way to make money than B2C.

Generally, buyers don't know if you are 1 guy in his bedroom or 100 guys in California. In my experience, they also don't care that much as long as they like the product and price (might be different for mission critical software). I am a 1-man band and I have sold software to lots of big and famous companies and organizations.