[dragonwriter]

> There's nothing unique about this tool in that regard though.

Sure, it’s just part of an arms race where having a new thing with a hot selling pitch to cover that up and put a layer of buzzwords on top of it helps sell the results to audiences who have started to see through the existing ways of doing that.

[mindcrime]

I agree in general. I'm just not sure how much the "new thing with a hot selling pitch" part even matters. At least IME, at companies where the culture is such that management just look for ways to add a sheen of scientific respectability to their ad-hoc decisions, nobody really questions the details. Management just put the "thing" out there, hand-wave some "blah, blah" around, everybody nods their heads, and things proceed as they were always going to.