[mindcrime]

I agree in general. I'm just not sure how much the "new thing with a hot selling pitch" part even matters. At least IME, at companies where the culture is such that management just look for ways to add a sheen of scientific respectability to their ad-hoc decisions, nobody really questions the details. Management just put the "thing" out there, hand-wave some "blah, blah" around, everybody nods their heads, and things proceed as they were always going to.