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by windexh8er
604 days ago
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I think the write up seems to bring the indirect point that AI has limited use cases currently. So instead of taking the traditional Apple approach with showcasing the technical aspects of the product (an example being Apple has highlighted photography and video a lot in the last few generations of iPhone), instead Apple falls back on cheeky ads, which to be fair, are also not new to Apple marketing. I do think that Apple's "white lies" series of ads are awkward, however. Apple has seemingly paused ads around privacy and security and are now targeting Apple Intelligence - they seem to be somewhat at opposite ends of the target market in a way. It does feel as though Apple is conflicted here and I'm curious to see how it plays out for them. I'm, personally not a fan of the current generation or implementation of AI and do not want to use it. If AI could hook apps for more hands free operations at a deeper level I could see usability improvements for hands free environments which might be nice. Beyond that I really don't want it. |
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Why not? It gives vastly better than human performance across a wide range of problems. Just this morning I asked Chat GPT to find me the smallest set of positive integers whose median is 2 and whose average is 3.75, and it just spit out the correct answer instantly. That would have been an enormous pain in the ass to figure out how to do manually, but instead I got it done while in the middle of packing my kids' lunches for school.