[edgeman27]

Don't risk it, get a lawyer. The last thing you want is to create a recognised brand only to have to change the name because you saved some money by not checking.

[rolux]

But what if we wanted to be recognized as the brand that is spelled pan.do/ra - which happens to be the URL of the product?

And what if getting recognized as the brand involved in a trademark conflict about the name of a Greek mythological figure is a risk we're totally willing to take?

[pavlov]

And what if getting recognized as the brand involved in a trademark conflict about the name of a Greek mythological figure is a risk we're totally willing to take?

That's some bravado. To make the case more poignant, you should also open an online shoe store at http://ni.ke

[rolux]

I'm beginning to think that the Ancient Greek should have sought better protection for their intellectual property:

http://en.wikipedia.org/wiki/Nike_(mythology)

[pavlov]

My point exactly. "But, what about the Greeks!" doesn't carry much weight in a trademark lawsuit.

[aggronn]

He shouldn't get a lawyer--he should change the name. The gain for getting to name it pandora exists exclusively in his ego. A prudent person wouldn't hire a lawyer for the sake of his ego.