[pavlov]

And what if getting recognized as the brand involved in a trademark conflict about the name of a Greek mythological figure is a risk we're totally willing to take?

That's some bravado. To make the case more poignant, you should also open an online shoe store at http://ni.ke

[rolux]

I'm beginning to think that the Ancient Greek should have sought better protection for their intellectual property:

http://en.wikipedia.org/wiki/Nike_(mythology)

[pavlov]

My point exactly. "But, what about the Greeks!" doesn't carry much weight in a trademark lawsuit.