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People can only spend so much time on a Live Service style game. They aim to be "The game you log into daily", but usually only kids have the kind of free time to grind these out week after week, let alone keep up with multiple. Then, each have their own $10ish Battlepass, and you need to grind to get to the end of it. Aside from a new map or character, these are the bulk of 'new stuff' that gets added. Gaming as a Service doesn't scale well on most people who can afford to whale out, once they've already found their slot machine. |
Adult will still have time to watch netflix, youtube or tiktok, read books, engagement bait on twitter etc.
What these games are competing against is not "free time" but any block of 15min that would go to another activity.
Given the number of people binge watching Netflix, it's a decent marketing segment.