[shawnc]

So what you're saying, is every blog post written on a products site, needs to re-introduce the product each time? That's a fair request actually, and could be achieved as simply as an opening sentence of 'If you're new here, you might want to learn about us first! CLICK HERE'

[mark-r]

No, I'm not saying there should be explicit text in the blog. I'm saying there should be a link somewhere on the page that takes you to the home page or "About Us" or "More about <product>". That's good design practice for any web site, because there's no telling how someone landed on your page. Finding a leaf node shouldn't leave you stranded.

[Bjartr]

Well, there is a link back to ifttt in the very first sentence of the blog, but something in the header or sidebar couldn't hurt I suppose.