[mark-r]

No, I'm not saying there should be explicit text in the blog. I'm saying there should be a link somewhere on the page that takes you to the home page or "About Us" or "More about <product>". That's good design practice for any web site, because there's no telling how someone landed on your page. Finding a leaf node shouldn't leave you stranded.

[Bjartr]

Well, there is a link back to ifttt in the very first sentence of the blog, but something in the header or sidebar couldn't hurt I suppose.