[denysvitali]

Yes - but my point for that wasn't about allowing anyone to push anything on random devices. It was about the market penetration of those two companies.

Tile, as you mentioned, will never get any reach since users have to opt-in to start contributing to the location data, making their network incredibly smaller compared to Apple's or Google's own networks.

If you're Tile - you have no way to start such a network because you'd have to convince every single iPhone user (or Android user) to install your app, while Google / Apple can just do it with the push of a button (kind of!)

My point was about starting your own network with a similar coverage - it's nearly impossible. Thus competing with Apple or Google here is extremely difficult.

[rootusrootus]

What would the alternative be except for there to be no network at all? Regulation to force interoperability between all mobile operating systems?

[denysvitali]

A protocol that allows the beacon to define which endpoint is used to forward the encrypted location data.

Alternatively (since the adv data is limited), a "routing" endpoint that allows custom endpoints to be defined depending on the network ID.

There are plenty of possible implementations that would allow for a fair market in this regard, but I don't think Apple or Google would ever introduce them, unless forced to