[rootusrootus]

What would the alternative be except for there to be no network at all? Regulation to force interoperability between all mobile operating systems?

[denysvitali]

A protocol that allows the beacon to define which endpoint is used to forward the encrypted location data.

Alternatively (since the adv data is limited), a "routing" endpoint that allows custom endpoints to be defined depending on the network ID.

There are plenty of possible implementations that would allow for a fair market in this regard, but I don't think Apple or Google would ever introduce them, unless forced to