Because the advertising model is very weak on Reddit, it's just a sponsored post with no differentiation most people skip past. No video or image to catch interest.
Plus, the users are self segregated, what a dream.
Imagine you wanted to sell drop shipped backpacks. All you'd need to do is create and prime, or buy, a dozen or so accounts, and start recommending your own brand subtly in every recommendation thread in r/backpacks or whatever the most popular sub for it is.
People trust Reddit because they assume they're other real users. Many advertisers already know and take advantage of this. It's nearly impossible at this point to know who or what is authentic.
> People trust Reddit because they assume they're other real users. Many advertisers already know and take advantage of this. It's nearly impossible at this point to know who or what is authentic.
That's what advertisers would like their customers to believe.
The truth is closer to: advertisers are lazy, Reddit users aren't complete idiots, subreddits are moderated, and spammers are (rightfully) despised. Effective shilling takes more effort in actively moderated environment so I wouldn't be surprise if sponsored posts had a better ROI than the much more dishonest plays.
Plus, the users are self segregated, what a dream.
Imagine you wanted to sell drop shipped backpacks. All you'd need to do is create and prime, or buy, a dozen or so accounts, and start recommending your own brand subtly in every recommendation thread in r/backpacks or whatever the most popular sub for it is.
People trust Reddit because they assume they're other real users. Many advertisers already know and take advantage of this. It's nearly impossible at this point to know who or what is authentic.