[TeMPOraL]

> People trust Reddit because they assume they're other real users. Many advertisers already know and take advantage of this. It's nearly impossible at this point to know who or what is authentic.

That's what advertisers would like their customers to believe.

The truth is closer to: advertisers are lazy, Reddit users aren't complete idiots, subreddits are moderated, and spammers are (rightfully) despised. Effective shilling takes more effort in actively moderated environment so I wouldn't be surprise if sponsored posts had a better ROI than the much more dishonest plays.

[immibis]

Many subreddits are moderated by advertisers, who of course don't tell you they represent advertisers.