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by mercwear 660 days ago
37 Signals is confusing... This is cool marketing, the play on the word slack is clever but I thought they were going to focus on moving away from a SaaS business model and this seems to (imho) focus on growing their flagship product which is still a SaaS app.

https://once.com/ for context on what 37 Signals view of the future of software was (is?) 11 months ago.
1 comments
CharlesW 660 days ago
I guess it's cool? Having used Basecamp and many alternatives, I'm unclear how they think they solve this problem. The ad copy and commercial don't explain it.

This feels more an ad for a campaign than for Basecamp, and the kind of piece a marketing person does before hunting for a new job. Instead of telling me that AdAge mentioned you 18 months ago, it'd be interesting to know what percentage of new subscriptions (if any) can be attributed to this campaign.

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mercwear 660 days ago
Oh, you and I 100% agree this is JUST marketing..
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