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by CharlesW
660 days ago
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I guess it's cool? Having used Basecamp and many alternatives, I'm unclear how they think they solve this problem. The ad copy and commercial don't explain it. This feels more an ad for a campaign than for Basecamp, and the kind of piece a marketing person does before hunting for a new job. Instead of telling me that AdAge mentioned you 18 months ago, it'd be interesting to know what percentage of new subscriptions (if any) can be attributed to this campaign. |
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