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A lot of the fraud hinges on the fact that all you need to drain an account is a static card number. A lot of hacks are subsequently piled on top of that to try and make it harder (SCA/3D Secure, captchas, etc), and a lot of busywork is spent tidying up the consequences of that (chargeback handling, etc). You could eliminate a lot of the fraud by moving off a mostly-static identifier to merchant, amount and time-limited tokens the user generates with their bank (or the merchant redirects them there). This would address a lot of the issues - the tokens are useless when leaked (as they only work against the merchant's own account) and can't be misused even by the merchant to go beyond the agreed amount or time limit. This means with such a system you’d immediately eliminate a whole category of fraud, with the only thing remaining being merchant-level disputes like goods not as described/etc, which can easily be made optional and the user can choose to opt-in for the extra fee. Then you would actually have a good case for lower/no mandatory fees at all. One problem you need to keep in mind is that fraud mitigation is a big industry in an of itself (some of it is real, some complete snake oil but relies on the underlying problem being real to sell itself) and wouldn't be in favor of a system that is inherently immune to (at least some types of) fraud. |
Paypal etc basically exist to deal with the backward underinvested USA payment systems.