[alex_lazarin]

Reasonable people can disagree. What is a customer to do if they think a merchant is not a bad actor, but mistakenly refuses to refund their purchase? A chargeback seems like the fastest and cheapest option to resolve the dispute.

[peteforde]

Only if you approach the domain with ignorance. It's very, very clear that chargebacks are not the play in most cases.

[alex_lazarin]

1. What are the alternatives? 2. Can you explain why chargebacks are not the play in most cases?