[bbor]

Well yeah, mostly that it has a ton of actors and setpieces (and a horse!) for what AFAICT is a joke product. I mean, it's perhaps not a joke, but... surely anyone who actually wanted to be a touring musician with this kind of music would just load up sounds onto a regular board? Is "musicians who don't even know the genre they'll use professionally yet" a valid market in the first place?

And it consists of short, highly composed shots, which is how non-professional (read: non-Sora) AI videos are these days. They create the individual images then animate them into 2-4 second clips with slight, predictable movement.

[objclxt]

> Is "musicians who don't even know the genre they'll use professionally yet" a valid market in the first place?

That's not really Teenage Engineering's primary market, in the same way Rolex's primary market isn't "people who need to tell the time". Both T.E and Rolex products do their jobs really well, but the people buying them are buying more for the aesthetic than the function.

Teenage Engineering are primarily a design boutique, although musicians do use their products their main audience are collectors / audiophiles / graphic designers going through a mid-life crisis.

[vundercind]

I think their main market is people who definitely won’t use the product they can convince to think “I will definitely use this product”.

(This one came pretty close to getting me)

[SonOfLilit]

I own an OP-1, I regularly take it on flights then never use it...

[gffrd]

> people who definitely won’t use the product they can convince to think “I will definitely use this product”.

Not unlike the iPad market.

[zamadatix]

There are two big sides to the iPad market, the "spend more than >$1000 for a designer/pro tool" side and the "it's just a good <$500 tablet" side. The latter probably gets 5x-10x the amount of use per purchase, especially by younger audiences.

[derefr]

> Is "musicians who don't even know the genre they'll use professionally yet" a valid market in the first place?

Genre is contextual. An instrument can “sound like” one genre solo / when highlighted, yet contribute an entirely different sound when submerged in the mix.

Modern country music uses “disco” instruments but not in a way that sounds like disco. A guzheng makes pretty much the same sound as a banjo, but nobody notices because the music the two instruments conventionally get used in doesn’t have much overlap (in play style, but also in terms of what other instruments are used together with them.) A fiddle is literally just a violin, but they’re used so differently that people call them different names (mostly because a “trained fiddler” knows a very different skill than a “trained violinist.”)

Also, there are music genres that just use “everything”, with musicians constantly looking for a new sound for every track they put out. Industrial and electro are both like this.

In short, there are plenty of professional musicians — especially live keyboardists — that already have a setup, but still hunt for new instruments/effects to achieve a new “sound”. (Normally that’s just through VST plugins, sure, but there’s also a thriving market for physical old analog synths that haven’t been digitally replicated yet — and this product is clearly intended to appeal to people used to buying in that market.)

[d1sxeyes]

Teenage Engineering are well known for their quirky instruments, I don’t think this is a joke.

Musicians are a funny bunch, just because there’s a simple way of doing something doesn’t mean that that’s what they’ll do.

[Fomite]

I think you underestimate the number of artsy people you can summon with "We're gonna do a weird little video..."